We took up the project and started off by researching out the competitors in the ‘preppers’ industry to see what they were doing, what was working well for them, and any opportunities we could pursue to get Robert the results he wanted.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created keyword targeted website pages and content which would funnel the visitors into successful conversion.
The website design was structured around the key goal of getting website visitors to purchase ‘preppers’ products through Robert’s Amazon affiliate links. The other goal (actually main goal for Robert) was also achieved as his website started ranking for keywords important in his market due to our Search Engine Optimization campaign and his website started gaining more traction in Google!
The overall website design was a modern, clean style with informative content for the visitors of the website.