How to find out what is the Status of your ‘BRAND/BUSINESS’ in Google?
How do you measure web presence?
Social media presence?
Number of blogs and readership?
All of those things that aren’t measured by your analytics system since they haven’t always led to a webpage visit.
Client wants to know what is the status of his brand in Google
This is my complete guide to let u know how could to know what the internet “thinks” about your website/brand/company?
In this all-new guide you’ll learn:
- How to survey online about your target audience?
- How to create a contact page?
- How to make engagement with prospective audience?
- How to check what kind of mentions you get in google?
- How to do a self audit of your website?
This guide promises you that after following this FREE guide, You will be able to identify what your target audience thinks about your BRAND or BUSINESS.
You will be able to identify whether your BRAND is performing well or you need any corrections.
You will be able to know how to find ways to interact with your target audience.
Myths About Website Design
Most people think that only creating a website, adding a contact information with some business images and a piece of content will make your business online. They even expect to get leads for their business from that website.
BUT that is absolutely WRONG!
Evenif you create a well structured website with planned content, this does’t prove that nothing else is needed for your business online.
You need to talk to your target audience and you need to interact with them thereby identifying how your business/brand is actually performing online.
Listening to or getting feedback from your target audience will benefit you in various ways to improve your business model and getting leads thereby.
We are assuming that you are running a nonprofit organization for long.
May be you have a website for your BRAND or BUSINESS.
It might also be possible that you have invested a lot on seo for nonprofits.
But you haven’t noticed that in reality how your BRAND is working or what your target audience is thinking about you.
Its natural that you might have missed out this factor to get interacted with your target audience to listen from them. This might help you to get their feedback and implementing the same on to your BUSINESS or BRAND.
So its very important that whether you do SEO for your business or not, online survey for your BRAND is most essential and failing that may lead to loss of leads for your business which you could have easily achieved if you surveyed about how your brand is performing online.
We will strategically guide you step by step on how you will identify what actually internet thinks about your business/brand.
Just replicate the steps to your business and you are done.
Contents
Section 1 :
How to survey your target audience online?
Survey your target audience
As we have already mentioned, you need to know how your business/brand is doing on internet so you need to talk to your customer base.
It is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.
The best way to increase your customer base is by asking for opinions via surveys to your target audience online.
Before a web visitor leaves your website, request that they complete a short survey related to your business.
People are happy to express themselves and often enjoy telling you about their online experiences. You can use a survey to conduct industry research, customer experience or measure customer satisfaction.
Now we will discuss with you on how to create and add a survey form to your website to interact with your customer base and asking for their opininons.
For ex: Visitor staying for more than 1 min (new visitor)
For ex: Registered visitor – address directly through popup and ask them to add details…..
Though this is a bit technical, but we hope that your website is running in WordPress the most popular and world renowned CMS platform. If not, then check the below video on how to do that.
Now that you have your website is running on WordPress, its time to build the form.
- Login to your WP dashboard.
- Navigate to the plugins section>add new
- Then search for Elementor Page Builder in the search box
- Then Install the plugin> Activate it
- Now to navigate to the editor mode of any page where you want to use the form
Follow the below video to find what you will do next
- After that Update the page to save changes
ALL SET, your opinion form is ready now.
Now whenever any target audience or existing customer arrives your website, they will find the customer opininon form and you get the feedback from the entries they make.
You can get to know your prospective customers by finding out the entries they made about:
- Income
- Demographics like age, sex, location, occupation
- Hobbies and interests
- Shopping patterns
- Online habits
- Pain points
But you will have to make sure that your target audience must arrive at your Website from Google Search Result.
To make that happen the all the VISIBILITY criteria should be fulfilled so that you can beat your competitors to arrive in top position in Google.
If you need help to be visible prominently in Google, schedule a quick 15 mins call with us and we will take care of the rest.
Section 2 :
Create a CONTACT page
Suppose a visitors lands your website , likes your website content or service and wish to contact you but unable to find your contact page. You actually will miss that business lead.
So a contact page is a must.
As you already know from the previous section that how to create a form for feedback, it would be very easier for you to create a contact page for your website.
If you are running your business from any particular location, don’t forget to add it to your contact page with proper address along with Google Map.
A sample contact form is given below for your benefit.
Section 3 :
Make engagement with your prospective audience
Its very important that you engage with your Online target audience to improve your business. To make that happen, you need to make your presence prominent in social media channels like Twitter, Facebook, Instagram, Pinterest, Linkedin, YouTube and many more
It comes in the form of metrics such as:
- Likes (with proper graphical representation)
- Follows (with proper graphical representation)
- Shares (with proper graphical representation)
- Comments (with proper graphical representation)
- Retweets/Repins (with proper graphical representation)
- Click-throughs (with proper graphical representation)
- Views (with proper graphical representation)
6 points to remember to increase social media engagement with your target audience:
- Define your goal
- Know your audience
- Create and share valuable content
- Stay topical
- Reactive & Proactive engagement (with examples)
- Find the time
Ultimately, your engagement efforts should be designed to build new and better relationships with your customers and thereby identifying the performance of your brand/business from that.
Make sure your objective there is not the no of followers, but engagement with target audience in your follower group. This is a very important marketing channel in itself.
But make sure your social media channels are well branded with your BRAND logo and description that points out your services etc, otherwise your customer base will fail to gain trust from your social media accounts and your purpose will not be served.
Remember, if they love or hate your brand, it's good.
If they don't care, that's the worst."
If you need further help feel free to CONTACT US
Section 4 :
Check what kind of mentions you get in Google
To check what kind of mentions you get in google, the best way to do that is to Create a Google Alert. Google Alerts are emails automatically sent to you when there are new Google results for your search terms.
How to setup Google Alert?
- Go to Google Alerts.
- In the box at the top, enter a topic you want to follow.(In your case it willbe your brand name or your business name)
- To change your settings, click Show options. You can change:
- How often you get notifications (frequency of notification you will get)
- The types of sites you’ll see (ex: blog, web, social media etc)
- Your language
- The part of the world you want info from (you cans elect any specific location from here)
- How many results you want to see (you can choose as many result you want)
- What accounts get the alert (authorizing your account)
- Click Create Alert. You’ll get emails whenever we find matching search results.
Once you set the alerts, within 24 hours (generally starts within minutes) you will start recieving alerts about your brand/business and you will get a fair idea of how popular is your brand/business in Google or where you need to work to make it better.
This way you can get regular and automated update from Google on how your brand is going.
Section 5 :
How to do a self audit?
In the guide above we have already mentioned 3 main strategies to help you identify what Google thinks about your business/brand. But before implementing those, it would be wise to do a self audit for your website.
This self audit will let you know beforehand whether you website has any issues that need to be solved before. The common mistakes that people make are:
- Dead-end pages
- Unclear USP (unique selling proposition) headline
- No way to contact anyone
- Broken forms, images, links, etc.
- Loads slowly
By solving these issues, you are ready to face your customer base to get feedback.
Check out our website care plan if u need further help or guidance
Section 6 :
Do's and Don'ts
Do's
- You need to interact with your target audience to identify how your business/brand is performing online.
- Always stay in constant contact with potential and existing customers.
- Always ask for opinions via surveys to your target audience online.
Don'ts
- Never miss out to listen from your target audience
- Never forget to build your contact page
- Never miss to make your social media channels well branded
Section 6 :
Bonus Tips
According to SAS, “a face-to-face interactions will remain the most important customer engagement channel.”
Living in a digital world may make it seem like it’s less important for you to spend some quality face-time with your customers.
But it’s not so.
You need to face your target audience. Be it physical or virtual.
If you don’t have the time to physically meet with your customers, you can always pick-up the phone (or Skype), host a webinar/Hangout, Zoom Calls or send them a personalized note via email or direct message.
Get help with our ‘Growth Automator’ plan.
What is ‘Growth Automator’ plan?
From no or low enquiries/phone calls to a minimum 2x queries or phone calls with help of an inbuilt system to followup the prospects who visit your website.
Now It’s Your Turn
This guide has covered a lot. But it is only one part of the process (the green section in the image below). This picture shows all the sections of our Website FOUNDATION BUILDER MODULE. It will work only if all other factors are satisfied.
To make your Local Business Website actually Functional and make it useful for your prospective clients, your website needs to have all the elements as depicted in the FOUNDATION BUILDER MODEL below.
Want your website to implement all the sections as depicted above to make it actually effective for your local business? It all starts with a FREE 15 minutes zoom phone call.
Click to book your Free Call here
Arnab Sengupta
Designer & Developer
Website Designing and Deployment is not only my profession, but my passion too.
I’m responsible for the designing and front end development of all website projects at VWIT.
I love design work – if you can dream it, I can do it.
We are located in India but work with clients all over the world. If you believe in your product or service and would like to increase the functionality of your website to use it as a tool to grow your business, let’s connect.
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